Chalking

Chalking is a good way to let people know about the organization or a specific event.  like bake sales, that's definitely an impulse visit, people are outside walking, are hungry, and see the sign!

a.  Chalking Can’t Be Read Upside Down

Placing stuff perpendicular to the sidewalk is a good way to deal with this, as is simply repeating your chalking right next to your original facing the opposite direction.

b.  Succinct

You only have so much time to read something as you're moving.  Also, it’s hard to read chalked messages that are separated out and are meant to be read over a long distance walking.  What if you only notice it while you're in the middle?

c.  If God Can’t Piss On It, Don’t Do It

If it can’t be washed off by rain because it’s on a vertical surface or under an overhang, the organization will get in trouble (See Student Org Handbook).  

d.  Ask for Help

Cover ground faster with more people.

e.  Creativity is Appreciated